ABOUT

I am a merchandising and buying consultant with over a decade of experience helping fashion brands translate creative vision into commercial success. I have worked across luxury, contemporary, and mass markets—shaping product strategy, building new categories, and guiding go-to-market execution. My expertise spans the full product lifecycle, from concept development and assortment planning to sales analysis and growth strategy.

I have held leadership roles at brands like Calvin Klein, Madewell, and Club Monaco, where I launched new product ventures and partnered closely with design, planning, and marketing teams. Known for my elevated taste, strategic thinking, and collaborative style, I now consult with small to mid-sized fashion brands—offering hands-on support to refine product vision, strengthen merchandising, and drive sustainable growth.

For more information, please contact me at kristine.straker@gmail.com.